Flagstaff, Arizona · Serving Sedona, Prescott, Phoenix, Tucson, and statewide remoteUpdated July 2026

A fractional COO and operating partner based in Flagstaff, Northern Arizona.

Not another agency: Eat Sleep Launch Repeat is an operations consultancy and fractional COO practice headquartered in Flagstaff, Arizona. We install the systems, AI workflows, and trained leaders that let a business run without us, then we work our way out of the picture. Engagements run from Flagstaff and are delivered in person across Flagstaff, Sedona, Prescott, Phoenix, and Tucson, and remotely statewide and nationwide.

I'm Nick Jones.I built expansion operations at Uber, Lime, and Sealed. Those were roles, not clients, and I label them that way on purpose. A traditional agency profits from your dependence. We profit from your independence.

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No pitch. You'll leave with two or three concrete next steps, whether or not we work together.

The point

We build the operating layer your company keeps.

Most help you can hire either does the work for you forever or hands you a slide deck and leaves. We do neither. As your operating partner, we go inside the business and build durable infrastructure, documented SOPs, AI-assisted workflows, a project-management system that actually gets used, an aligned team, and leaders trained to run it. The greatest achievement you can have as a business owner is to build yourself out of day-to-day operations. Every engagement is designed with a defined exit. When the systems hold without us, we've done our job.

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The role

What a Flagstaff-based fractional COO actually does

A fractional COO gives an owner-led company senior operations leadership for a fraction of an executive salary: part-time, embedded in the business, and accountable for outcomes rather than reports. In Arizona, that senior layer has usually meant a Phoenix firm, an out-of-state remote consultant, or going without. ESLR is the other option: a fractional COO based in Flagstaff who has launched markets for national companies and builds the systems inside your business, in person where it helps, then hands them over.

The role is scoped like a build, not a subscription. We map where your time is stuck, install the operating layer (process, project management, AI workflows, trained leaders), and define the graduation conditions up front. The full structure, including how engagements begin and end, is on the fractional COO page. For the statewide picture, Phoenix to Tucson, see the Arizona page.

For context

What the market charges for this work

We don't publish ESLR pricing on this page, but owners deserve context before a sales call, so here is what the wider market charges.

$3,000 to $15,000 a month

Across the market, fractional COO retainers typically run in this band, with advisory work at the low end and intensive embedded work at the top.

Kamyar Shah, 2025
$308,000 to $518,000 a year

A full-time COO, in total annual employer cost, costs several multiples of a fractional engagement. For most owner-led Arizona companies, the full-time hire is the wrong first move.

ScaleUpExec, 2025

What we install

Six capabilities, one senior operator.

Arizona companies hire us for a fractional COO or CMO, or for a single system. It's the same operating layer either way, pick the entry point that fits where you are.

Fractional CMO / Marketing

A senior marketing operator who builds your engine and the team to run it, not a retainer you can never cancel.

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SOPs & Process Documentation

We turn the knowledge living in people's heads into clear, followable procedures, so the business doesn't break when someone's out.

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AI Integration

Practical AI workflows wired into how your team already works (drafting, support, ops, reporting) owned by your people, not a vendor.

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Project Management

A project-management system your team will actually use, with the cadence and ownership that keep work moving without you in every thread.

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Culture Building & Alignment

Get the team rowing in one direction, shared goals, clear roles, and the rhythms that keep alignment from drifting.

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Leadership Training

We train the leaders who take the wheel, so authority moves down and out of your inbox for good.

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Nick Jones · Flagstaff, Arizona

A real Flagstaff founder

Local roots, work done at scale.

I'm based in Flagstaff and I run real businesses, not just decks about them. I co-founded Freaky Foot Tours in 2015; it now operates in Flagstaff, Prescott, and Tucson and runs day to day without me, a working proof of the build-yourself-out idea I bring to every client.I built expansion operations at Uber, Lime, and Sealed. Those were roles, not clients, and I label them that way on purpose. I hold a B.A. in History and Hydrology (Honors, University of Arizona) and a B.A. in Spanish from Universidad Nacional in Costa Rica, and I'm bilingual.

The local ecosystem

Where ESLR fits in Northern Arizona's startup ecosystem

Flagstaff has real entrepreneurial infrastructure: Moonshot AZ runs accelerator programming from what began as NACET, the Northern Arizona Center for Entrepreneurship and Technology; the Coconino SBDC advises local small-business owners; and Northern Arizona University's entrepreneurship programs feed the region founders and talent. ESLR is none of those things, and we're not affiliated with any of them. We're the private operating partner a company hires after the cohort ends or the advising hours run out: someone who comes inside the business, builds the systems, and trains the team that runs them.

If you came out of a Flagstaff or Phoenix program with traction and a founder-shaped bottleneck, that handoff point is exactly where we do our best work. Our client history is on the work page, and the founder's story is on the about page.

In Northern Arizona?

The first conversation can happen in person.

If you're in Flagstaff, Sedona, or Prescott, we can walk your operation instead of screen-sharing it. Either way, you'll leave with two or three concrete next steps.

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Proof

Endorsed by the people who launched cities with me.

Arizona clients & ventures

Website and SEO work for Arizona businesses including Mountain Serenity Massage (Natalie) and a website build for Stop Inc (Don); an SEO partnership with Morris Marketing Group (Patrick); online presence for Arizona artist Brigitte De Marco; and the Kegball Fundraiser, a 501(c)(3) charity event. The details live on the work page.

How an engagement works

Built to make us unnecessary.

  1. 01

    1 · Diagnose

    We map how your business actually runs today, where time leaks, where you're the bottleneck, and which systems are missing.

  2. 02

    2 · Install

    We build the operating layer: SOPs, AI workflows, project management, alignment, and the leaders to run them.

  3. 03

    3 · Train

    Your team learns to operate and maintain what we built, with the documentation to keep it running.

  4. 04

    4 · Graduate

    We hand over ownership and step back. You keep the infrastructure; we're a call away if you want us.

Common questions

Operations consulting in Northern Arizona, answered.

Do you only work with Flagstaff businesses?
No. We're based in Flagstaff and work in person across Flagstaff, Sedona, Prescott, Phoenix, and Tucson, plus remote engagements statewide and nationwide. Being local just means an Arizona company can usually get in-person time, which matters most for the culture and leadership parts of the work.
Is there a fractional COO based in Flagstaff or Northern Arizona?
Yes, that's us. ESLR is a fractional COO and operations practice headquartered in Flagstaff, founded by Nick Jones, who launched markets for Uber and Lime before building his own Arizona companies. Most fractional executives serving Arizona work out of Phoenix or out of state; we're the Northern Arizona option, and we travel.
What's the difference between a fractional COO and an agency?
An agency keeps the work, so you keep paying. A fractional COO or operating partner does the opposite: we build the systems, AI workflows, and leadership inside your company so it can run without us. We are built to make ourselves unnecessary, and every engagement is scoped with that graduation in mind.
What size of Arizona business is this for?
Owner-led small and mid-sized businesses where the founder is still the bottleneck, doing work only they can do because the systems to delegate it don't exist yet. If you want to build yourself out of day-to-day operations, that's exactly what we install.
Can I hire you for just one thing, like SOPs or AI?
Yes. Many Arizona clients start with a single capability (process documentation, AI integration, or a fractional CMO engagement) and expand once they see the system hold. It's the same operating layer, entered wherever you need it most.
How much does a fractional COO cost in Arizona?
We scope each engagement individually and don't publish ESLR pricing on this page, but the market context is public: across the US, fractional COO retainers typically run $3,000 to $15,000 a month, per Kamyar Shah's 2025 rate breakdown, against $308,000 to $518,000 fully loaded for a full-time COO, per ScaleUpExec. Every ESLR engagement is scoped as a build with a defined exit, not an open-ended retainer.
How does an engagement end?
On purpose. We design every engagement with a defined exit, or graduation: your team owns the systems, your leaders are trained, and ESLR becomes unnecessary. That's the goal, not a side effect, and it's written into the scope from the first conversation so everyone knows what done looks like.

Flagstaff, Arizona

Let's build you out of the day-to-day.

Tell me where your business is stuck and where you want to be standing a year from now. If we're a fit, we'll scope an engagement with a clear exit. Based in Flagstaff, Arizona; serving Flagstaff, Sedona, Prescott, Phoenix, and Tucson in person, and the rest of the state and country remotely.

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