Building an Online Presence for Arizona Artist Brigitte DeMarco: A Digital Journey of Creative Expression

At ESLR (Eat Sleep Launch Repeat), we specialize in helping artists, creators, and businesses carve out their digital space. Our partnership with Arizona-based artist Brigitte DeMarco showcases how a thoughtfully designed website and strategic online presence can elevate an artist’s visibility and brand, connecting their work with a wider audience. This case study details the work we did to expand Brigitte DeMarco's online presence and promote her artistic creations through a modern, functional website.

Client: Brigitte DeMarco

Services Provided: Website Design and Development, Online Presence Strategy, Visual Aesthetic Alignment, SEO Optimization, E-Commerce Setup

Challenge

As an artist with a growing portfolio, Brigitte DeMarco needed a platform that would showcase her work in a visually appealing and easily navigable manner. The challenge was to create an online space that could present her art in its best light while also supporting the growth of her online presence. Brigitte wanted to not only showcase her artwork but also create a space where customers could connect with her and potentially purchase her pieces directly from the site.

Our Approach

1. Website Design and Development: We designed a visually stunning website that aligned with Brigitte DeMarco’s artistic style. The layout focuses on clean, minimalist design elements that highlight her artwork, providing an immersive experience for visitors. The navigation was crafted to be simple yet elegant, allowing users to explore her portfolio seamlessly.
2. Online Presence Strategy: To support Brigitte in growing her audience, we implemented a strategic plan for SEO (Search Engine Optimization) and online visibility. This included optimizing her website for search engines, helping her rank for keywords related to her art and style, and attracting more organic traffic.
3. Visual Aesthetic Alignment: Understanding that Brigitte’s art was the heart of her brand, we ensured that every aspect of the website—from color schemes to image presentation—was aligned with the artistic feel she wanted to convey. The design elements were carefully chosen to complement the creativity in her pieces without overpowering the visual focus.
4. E-Commerce Setup: We integrated an e-commerce platform into her website, allowing visitors to browse and purchase her art directly. This not only expanded her revenue potential but also provided a streamlined shopping experience for customers interested in owning her work.

Results

The new website has become a central hub for Brigitte DeMarco’s art, allowing her to connect with a broader audience, both locally in Arizona and beyond. Her online presence has grown significantly, with increased traffic and visibility thanks to the SEO optimization and strategic digital approach. The website also serves as a sales platform, giving her the tools to sell her work directly to collectors and art enthusiasts.

Why ESLR?

At ESLR, we understand the unique needs of artists and creators when it comes to establishing an online presence. We are experts at translating your vision into a digital format that showcases your work and expands your reach. Whether you’re looking to create an online gallery or sell your pieces, our web design and digital marketing services will help you succeed.

Looking to grow your online presence? Contact ESLR today and let’s bring your creative vision to the world.